Amy Wilson sits down with Jessica Wahlert, the director of Marketing for Cinch, for a sponsorship highlight at the World's Greatest Horseman.

The World’s Greatest Horseman is one of the most prestigious and challenging events in the reined cow horse industry. Hosted by the National Reined Cow Horse Association (NRCHA), this elite competition is held annually at the Will Rogers Memorial Center in Fort Worth, Texas, as part of the NRCHA Celebration of Champions. The event tests the ultimate versatility, skill, and partnership between horse and rider across four demanding disciplines: herd work, rein work, steer stopping, and fence work. Only the most elite horsemen and their exceptional horses can compete for the coveted title, making it one of the most thrilling and prestigious events in the Western performance horse world.