The pilot episode of "Cowgirls" spotlights the revival of women's bronc riding, featuring a group of determined female riders challenging the male-dominated rodeo world. It interlaces their personal journeys with the historical context of women in rodeo, referencing pioneers like Lucille Mulhall and the tragic story of Bonnie McCarroll. The episode highlights the efforts of Darrell and Michelle McElroy, who established the Texas Bronc Riders Association to nurture young talent, especially women in the sport. Despite facing injuries and societal doubts, these cowgirls, coming from diverse backgrounds such as high school students and roller derby champions, share a common goal: to excel in bronc riding and leave a lasting impact in the rodeo arena.